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ADAABA'S STORY
Adaaba is dedicated to elevating the multifaceted essence of women. Our mission is to empower you with the knowledge to satisfy your curiosity, inspire you to be your authentic self, and embolden you to take action towards your aspirations and lifestyle. We believe in your unique potential to achieve all of your dreams.
November 2020
Launch of Adaaba as a Wellness Blog
Adaaba began as a space dedicated to empowering individuals with insights on wellness, self-care, and personal growth.
January 2022
The Evolution into a Wellness and Lifestyle Magazine
What started as a blog grew into a full-fledged magazine, blending wellness with lifestyle content to inspire and elevate our readers’ lives.
July 2022
Expansion of Our Team
To meet the growing demand for diverse perspectives and expertise, our team expanded, bringing together professionals who share a commitment to empowering women.
May 2024
Our First Live Experience: Mindful May
Adaaba hosted Mindful May, an event focused on fostering well-being and self-discovery. Topics like Maintaining a Healthy Mind, Adapting to Your Body as You Get Older, and Discovering the Beauty Within sparked insightful conversations and connections.
November 2024
Launch of Our Signature Scent through Adaaba Collection
Adaaba’s journey expanded into the world of luxury products with the launch of our signature scent—an embodiment of the essence and values that Adaaba represents. The purpose of this was to connect with the Adaaba Woman in a more intimate way.
Founded in 2020 by Efuwa Adaaba Tomety, Adaaba is a curated space dedicated to celebrating and elevating the essence of individuality. We combine inspiration, innovation, and purpose to craft experiences that empower and resonate. Through thoughtful content and purposeful creations, we offer women the tools to embrace their authenticity and navigate their aspirations with confidence and grace. Adaaba stands for a harmonious blend of curiosity, expression, knowledge, creativity, and empowerment that inspires a life well-lived.
HISTORY
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CRAFTMANSHIP
At Adaaba Collection, craftsmanship is at the heart of everything we create. Our signature scent is carefully crafted to embody the timeless elegance and authenticity that Adaaba stands for. Every element of the fragrance, from the selection of the finest ingredients to the precision of the wick testing, is designed with meticulous attention to detail.
The wick is tested to ensure an even burn, minimizing soot and providing a long-lasting, clean experience. The vessel itself, with its rounded edges and high-quality build, exudes luxury, making it not just a candle, but an experience.
Each element, from the fragrance’s rich notes to the exquisite packaging, has been thoughtfully chosen to elevate the experience. The packaging enhances the beauty of the candle, making it the perfect gift for those with discerning taste.
Our commitment to excellence is reflected in every step of the process, creating a product that brings warmth, elegance, and empowerment to every space it fills. Adaaba's signature scent is more than a fragrance—it’s a carefully crafted moment of indulgence, designed to elevate your senses and connect with the Adaaba woman in a meaningful way.
